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LITTLE LOCAL IS A FREE DIRECTORY THAT IS TRUELY LOCAL
Little Local is a FREE miniature local directory which is a booklet on a FRIDGE MAGNET.
Little Local is distributed to every household in your area.
It is covered by a patent as it is an extremely new idea and created to be the perfect marketing tool for reaching a very specific target market – your local neighbours!
Little Local is different from other directories in the following ways.
Little Local's are distributed in small localiased areas (only truly local businesses can advertise in each area).
Only the 3000 most local houses will receive Little Local from that area in their mail boxes.
Little Local is limited.
There is only a set amount of space in each one, making it easy for users to access your business if you are one of the lucky few.
Little Local is localised. Each area has their own one. Some areas may double up slightly as some people are may be on the border of two areas.
Why the fridge? Its a place everyone sources in the house more than a few times a day – it is a way to get maximum exposure. (subconsciously as well as consciously your neighbours are taking in your business).
Convenience wise a fridge is more excessible that the internet!
SUPPORTS LOCALS
Lets face it we all want to support locals if we can – we just want it at no cost to our convenience or wallet.
SAVES TIME AND MONEY. SAVES ON RESOURCES.
Little Local enables local businesses to service the closest possible clients saving both parties, time, money and saving the environment by avoiding needless travel and extra resource waste.
NEW LOOK LITTLE LOCAL
Each little Local that comes out has a new look. The advertisement space stays the same size but the overall look is always being updated. 2012 comes with an open calendar and 5 flick through pages.
OUR MISSION IS TO GET LOCAL PEOPLE SUPPORTING LOCAL PEOPLE...
"Local" means; the person at the end of the street that you thought did something from home but you didn't know what - Not the person who has to drive an hour to get there.
Our aim is to meet the target market other directories tend to miss. We are NOT wanting to replace existing directories as they all have their purpose with a broader target markets.
In order to do this we aim to meet three different criteria that stop people accessing the source closest to them.
ONE: to be more visible and easy to access than the internet.
TWO: to be limited to only people in one particular area and therefore easy to flick through at a glance.
THREE: to be the most cost effective way of advertising in your own area.
LITTLE LOCAL IS A FREE DIRECTORY THAT IS A FRIDGE BOOK
Little Local is a small booklet that sits on the fridge.
Each area has their own one.
It has a new alphabetical listing in the centre fold and advertisements for local businesses on every page.
It contains a place for people to record their personal numbers.
A calendar and
Icon listings.
EACH ADVERTISEMENT COMES WITH A UNIFORM PHONE NUMBER TEMPLATE.
There are three types of advertising; a listing, a custom advertisement and a large double advertisement.
A listing comes with an icon of the business and basic details. Cost: $66.00 including GST
A simple advertisement is 56mm X 27mm. Cost: $189.00 including GST.
A large advertisement is 55mm X 55mm. Cost: $359.00 including GST.
A Front Page Advertisement is 47mm x 33mm. Cost: $259 |
